WE ARE CLOSERS.

According to Webster’s: “something that is used to make a judgment about whether someone or something is acceptable”.

We perform an analysis to determine if your business model is “Franchisable”. No, this isn’t a real word, but it serves a purpose for us in that we reject 75% of businesses that approach us. Most businesses aren’t ready or are impractical when faced with the competitive marketplace.

The FDD (Federal Trade Commission) is a regulated document that includes the actual franchise agreement that a new franchisee signs. This is the “contract” between you and the franchisee.

Unfortunately, most are written by franchise attorneys who write in a “protectionist” way and make the document extremely one sided. They make it so one-sided in fact, that no prospect in their right mind will sign it… which equals ZERO franchise sales.

The heart and soul of educating and training new franchisees on how to operate your business in a consistent fashion. We hate to write them. They are the necessary evil of being in the franchise development business.

Averaging 300-500 pages they are a required document for any franchise system. And we write them well. If you have the skill to write one that’s great…but if not we will be handling it for you.

It is A-one critical that the “messaging” of who you are trying to reach as franchise partners is strategically written. If you are seeking a Master Franchisee to develop your maid service franchise in the entire state of California and invest hundreds of thousands of dollars in doing so, the message is very different than if you are seeking owner operators to run a single unit sandwich shop that you want to franchise in Atlanta Georgia.

We do it all. Websites. Virtual Brochures. Email Drip Campaigns. Branding.

Sure people have told you “If you franchise your business I will buy a franchise from you!” Sorry doesn’t happen that way.

True franchise prospects are generally motivated by one of the following three reasons:

1. They are not employable for whatever reason and not entrepreneurial and want a system to run a business, i.e. a franchise.
2. They have career “burn-out” and want to work for themselves.
3. They are looking at a business that produces an ROI for their investment dollars. They are usually more semi-passive owners.

There are generally three ways to produce franchise prospect leads:

Franchise Portals that produce leads from their web sites.
Franchise Coaching & Broker Groups that produce qualified leads to franchises.
Referrals, Organic, Public Relations.

We manage the lead generation process and build predictable sales metrics for your franchise system. Reporting is provided weekly via our CRM.

Every week, I hear the following at least once: “We worked with one of the big franchise development consulting companies and spent most of our budget (usually $50,000 to $200,000) with them to write our FDD and Operations Manual. Now we‘re stuck. We are out of money and they don’t help sell our franchise. What do we do now?”

This drives us crazy. When franchise prospects fail to find FranchiseScale before utilizing a major franchise development company, they waste time and money. Utilizing FranchiseScale (assuming the passage of our Litmus Test) means taking franchise prospects to market for pennies, and allocating budget where it needs to go: to franchise sales and development.

This is one of our core competencies, i.e. building traction for new or emerging franchise brands in the marketplace. This is the most challenging part of growing a new franchise. No one is better at allocating resources, and we have the background to prove it.